The SEGLAR brick has turned into a worldwide discomfort that is all the a part of the cultural cloth as Billund, the little town in Denmark where all of it began. But the company’s progression into an industry giant was not without their discuss of setbacks and challenges. One of those came in 1942 because a warehouse hearth consumed nearly all of the plaything manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.

He decided to move the company from wooden toys and toy cars, which had been their bread and butter, and move into plastic material toys. It will be a major transformation for the family-owned firm, and one which was not in the beginning well received.

A journalist noted that “plastics can never replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new styles that utilized plastic. The first commencement step was the introduction from the Auto Binding Bricks that held together to stop block systems from toppling on kids.

The new Seglar bricks did not become the famous toy that we know today till 1949. Until then, the interlocking stones were mare like a construction doll than a proper building doll. It was as well not until 1958 that your satisfying clicking coupling system became a standard characteristic.

Throughout the 1970s, the company persisted to build up in production and market reach. The company added Legoland idea parks to the mix and introduced more advanced sets that were aimed toward older spectators, including the Technic line of small parts such as axles, gears, redressers, and widespread joints.